ROCHESTER, NEW YORK, UNITED STATES, February 1, 2023 /EINPresswire.com/ -- Nexis3 and Olon Industries have teamed up to answer the call on finding a premium painted cabinet door alternative that does not break the bank.
Olon makes a very nice matte material called VelourTouch that is available as a laminated panel and profile-wrap. It has a smooth finish that resists scratches and fingerprints and competes directly against painted wood – at a fraction of the price.
Nexis3 makes premium cabinet doors and cabinet boxes and has partnered with Olon to bring the VelourTouch product to North American market. The doors are available in the NEXGEN® Shaker in traditional and transitional profiles, Slab and 3 Piece varieties in nine colors.
“Clearly wood is not going way, even with the surge in man-made materials,” quotes Steve Schoenacker, CEO of Nexis3. “Matte finishes are quite popular for certain. But, when faced with the price tag of a painted wood door, it is easy to see why there is such a push for an alternative product like VelourTouch. It competes on so many levels. VelourTouch is positioned well below some of the high-end alternatives in terms of price yet offers immense quality and lots of options in color. It is a great choice.”
“Nexis3 is doing a great job of separating itself from other door makers. They are one step ahead of trend and positioning themselves to answer the demand issues far and wide. We love being in partnership with them, especially when you see the amazing quality of their VelourTouch doors,” notes Bob Walsh, US National Sales Manager of Olon Industries.
Nexis3 has been producing superior cabinetry and closet components for more than twenty years and sells directly to cabinet-related shops and OEM accounts throughout North America.
Olon is celebrating its 40th Anniversary of designing and manufacturing an extensive range of innovative, integrated woodworking component products for the North American furniture and cabinet-making industries.
For further information, contact Steve Schoenacker of Nexis3 at firstname.lastname@example.org and Bob Walsh of Olon at email@example.com.
There are a number of trends going on these days in the world of man-made cabinet materials (TFL, HPL, Profile Wrap).
The first saw the influx of the frameless cabinet design and surge of textured materials from folks like Stevens Industries, Salt, Tafisa and many of the early entrants. We then saw the improvements that the textured guys came to market with in terms of the look (think registered embossed) and quality of their products. Salt, Stevens and Egger come to mind there.
An Egger shaker door looks very nice and rivals wood.
The textured game is certainly getting its game together, and there are some amazing alternatives to wood. We also see the "Euro" look quickly being adopted where once there was more resistance. This will continue.
Now, the same thing is happening in the world of solid TFL colors. People are looking for a really good replica of the "painted” door that doesn’t break the bank.
On one extreme, there are all kinds of poor-man's matte materials. Arauco's velvet line is probably a good example. They look pretty good. You can scratch them easily enough, and they like to wear fingerprints like roses. But, in the right circumstance, they work great and sell.
At the other end, you have FENIX, RAUVISIO Noir and other high-end players. Laminate super matte doors are beautiful but pricey. They hold up great too.
What is evolving is that a number of the textured hitters are entering the market with some interesting and mid-level solid materials. They are taking the best of both worlds and offering good quality with a great look and sellable price point.
StevensWood's Ashland collection has eight new solid colors. See them here They are trendy and cover your typical whites, grays, blues and greens - all colors that sell nicely. If you want a solid-colored, StevensWood shaker door or even a StevensWood solid slab door, you now have an answer. Bingo!
Another entry is Olon's VelourTouch. We make a profile-wrapped shaker and slab door out of this that rivals the up-market players. It looks and feels amazingly. It isn't as sophisticated as, say, a FENIX (which is an HPL), but it prices out better and has a nice quality argument.
It sure does seem like there are a number of new entrants and varieties hitting the streets. We say keep your eyes open!
You can check out our library of materials, pricing and color options by logging into our door portal. If you need a login, go here.
All the best,